ALF was founded in 2025 in Paris, born out of a desire to create jewelry that speaks to everyone and resonates universally. Our pieces are designed not just to adorn. They bring a sense of fun and individuality to a world where everyday life can sometimes make you feel disconnected to your true self.
Inspired by childhood memories and the story of humanity, ALF encourages a return to the essence of who we are. Our pieces reconnect us with our roots, echoing the timelessness of the first adornments worn by our ancestors.
The symbol of the tooth and the baby take us back to humanity’s earliest expressions of beauty and identity, standing the test of time. ALF’s codes draw upon strong, universal landscapes. It talks about birth, renewal, and innocence.
Each ALF Jewelry piece is entirely handcrafted in FRANCE, from the moulding to the stone setting. All pieces are made of 925 sterling silver / vermeil 18ct gold.
We also do bespoke/ made to order pieces. For more information, please contact paris@alfjewelry.com
