ALF STORIES

Founded in Paris in 2025, ALF Jewelry was born from a simple but powerful desire: to create jewelry that transcends trends and resonates universally. Each piece is designed to bring back a sense of joy, individuality, and connection in a world that often pulls us away from our true selves.

ALF draws inspiration from childhood memories and the earliest symbols of humanity. The tooth and the baby, strong icons in our universe, embody innocence, birth, renewal – universal landscapes that speak to all cultures and all generations.

Every ALF Jewelry piece is entirely handcrafted in France, from the initial moulding to the final stone setting. We work exclusively with noble materials – 925 sterling silver, 18ct gold vermeil, colorful enamel, and carefully selected gemstones. We also design bespoke creations.

This dedication to craftsmanship and noble materials ensures that each ALF piece is not only unique, but also built to stand the test of time. A creation to wear, treasure, and pass on.

For bespoke creations and collaborations, contact us at paris@alfjewelry.com